In today's rapidly evolving technological landscape, data storage has transformed its role from a mere information carriers to a core engine driving the future of the intelligent world. In August 2024, the global storage industry's spotlight converges on Santa Clara, California, USA, where the prestigious FMS2024 (The Future of Memory and Storage) global summit unfolds. As a leading Chinese storage controller chip manufacturer, YEESTOR Microelectronics Co., Ltd. (YEESTOR) dazzles the event with its cutting-edge technologies and innovative products, delving into the future direction of storage technology with global peers and highlighting its profound expertise and forward-thinking strategies in storage control, compute-in-storage and storage-compute interconnection.

In the AI Era, New Approaches to Overcoming the "Storage Wall"
As an active advocate of CXL SSD technology, YEESTOR is developing its new CXL series solutions. The revolutionary CXL technology significantly shortens the distance between storage and computing resources, enabling an unprecedented tight coupling that places storage resources adjacent to CPUs, thereby eradicating latency barriers across memory layers.
This breakthrough feature opens up new possibilities for SSD applications. Empowered by the "near-memory" architecture, a more cost-effective storage medium is used while still ensuring high performance. Through refined resource allocation and layer design, YEESTOR's CXL series solutions will spearhead the market, ushering in a new era of cost-effective storage excellence.
Innovation Leads, Promoting Storage Intelligence Upgrade
With the deep integration and widespread adoption of AI technology, demands for storage performance, data processing capabilities, and intelligence levels are escalating. At FMS2024, YEESTOR showcases its latest achievements in storage solutions.
YEESTOR comprehensively displays a range of star products, including PCIe SSD controller YS9205, UFS 3.1 controller YS8803, eMMC5.1 controller YS8297, USB3.2 Gen1 solid-state USB controller YS5085, and A2-compliant SD6.1 controller YS6297 series, covering diverse applications such as AI, smartphone, cloud computing, and big data, providing robust storage support for various industries.
Furthermore, YEESTOR highlighted its latest advancements in automotive-grade, industrial-grade, and enterprise-grade storage solutions. These products not only cater to diverse needs of different application scenarios but also strike the perfect balance between storage performance and cost through technological innovation, offering customers more efficient, reliable, and economical storage solutions.
In response to AI's heightened demands on data storage, YEESTOR demonstrates strong foresight and innovation. The company is actively laying out the fields of compute-in-storage and storage-compute interconnection, aiming to break the boundaries between storage and computing through technological innovation, facilitating efficient data flow and processing, and advancing the continuous evolution and upgrade of intelligent storage solutions.
Academician Onur Mutlu, member of the Academia Europaea and professor at ETH Zurich, visited YEESTOR's booth
Devote to Diverse Fields, Meeting Varied Market Demands
At FMS2024, YEESTOR also showcases its remarkable achievements across multiple application fields. The company not only solidifies its leadership in the field of smartphone application but also demonstrates robust market adaptability and innovation in PCs, servers, automotive, industrial, and enterprise fields.
In the smartphone market, YEESTOR's UFS 3.1 storage controller chip YS8803, with its high performance and low power consumption, precisely meets the demands of numerous mobile phone manufacturers, setting the industry benchmark. As AI and 5G technologies proliferate, smartphones demand higher storage performance. YEESTOR's UFS 4.0 products are poised for launch in 2025, aiming to continuously empower flagship phones and satisfy the market's insatiable desire for supreme storage performance.
In the PC and server markets, YEESTOR's PCIe controllers, renowned for their high speed, stability, and low latency, accurately capture the rising opportunities in AI-powered PCs and servers, providing robust momentum for data processing.
Moreover, YEESTOR actively expands into automotive, industrial, and enterprise-grade applications. Amid the wave of automotive intelligence, YEESTOR's automotive-grade eMMC storage chips are widely used in digital dashboards, T-Boxes, ADAS, and smart cockpits. The company is also poised to introduce innovative storage solutions like BGA SSD and UFS to accelerate the transformation of the automotive industry towards intelligence and connectivity.
In industrial-grade and enterprise-grade markets, YEESTOR's high-capacity, highly reliable and stable SSD and eMMC are deeply integrated into data centers, cloud computing, and IoT, providing stable and efficient storage support.

Dr. Vic Ye of YEESTOR delivered a keynote speech on 3D NAND reliability improvement at FMS2024
Forward-Thinking Strategy, Leading the New Future of Smart Storage
At the dazzling FMS2024 global storage summit, YEESTOR not only attracted global attention with its cutting-edge technologies and exceptional product lineup but also led the wave of the smart storage new era with its forward-thinking strategic layout. The company demonstrates the outstanding capabilities and unlimited potential of Chinese enterprises in the global storage technology field.
YEESTOR deeply understands that future storage technology should not only pursue improvements in speed and capacity but also the comprehensive realization of intelligent data processing, optimized storage efficiency, and environmental sustainability. The company is accelerating the R&D and application of cutting-edge technologies such as CXL, compute-in-storage and storage-compute interconnection. Additionally, YEESTOR is actively collaborating with global partners to explore the infinite possibilities of storage technology, propelling the rapid advancement of the smart storage new era and injecting strong momentum into the prosperous development of the global intelligent ecosystem.
